/n. ˈhɛrɪtɪk; adj. ˈhɛrɪtɪk, həˈrɛtɪk/ [n. her-i-tik; adj. her-i-tik, huh-ret-ik]
“Anyone who does not conform to an established attitude, doctrine, or principle.”
They said Heretics shaped and refined our culture, from Bernini’s Baroque sculptors scattered and praised throughout Vatican City and Rome to the hedonistic meandering of Lord Byron and inspiring pop art of Warhol. The Heretics resolutely refused to conform or dilute their artistry, even when faced with death. Their genius was rarely appreciated in their lifetime; but their legacy remains with us.
Heretics was started to celebrate, evangelize and remember their genius.
Our look is sophisticated chic. Elegant and haughty in equal doses, whilst most tees are ‘funny’ or loud in content our aim is to resist that trend. We prefer to advocate reflective fashion, where the true you is clearly illustrated. Rarely do you see clothing with such a story behind them.
Each of our Heretics T'Shirt is Made in London by highly skilled workers we consider our friends and family.
In the past decades, it has become the norm amongst the majority of fashion companies to move their manufacturing operations abroad to third party vendors. Heretics has kept it local. Though it's not the easy road to travel, this has always been our business model.
We don’t have to do things this way, we just believe it’s the right way.